Recruitment poster. Depiction of British soldier in a hodden grey kilt and glengarry bonnet pointing to an idyllic countryside scene of thatched cottages with gardens full of colourful flowers, cows grazing in green fields, and rolling hills under a blue sky.
© IWM (Art.IWM PST 0320)

Leanne Green was awarded her doctorate, a partnership between IWM and Manchester Metropolitan University, in 2014. 

Based on a collection of First World War publicity comprising of over 20,000 items including posters, press advertisements, proclamations and other material from charitable, government and commercial campaigns, her thesis explores the relationship between advertising, propaganda and wartime society to provide an insight into the social, moral and cultural issues that permeate printed ephemera and political propaganda in times of national crisis. An interdisciplinary study with a historical approach that draws on visual culture methodologies, her thesis aims to promote the role of the image in contextualising our understanding of wartime society and provide insights into the visual mechanisms of commercial publicity as propaganda.