South Western Railway Rewards Privacy Notice


This Privacy Notice was last updated on 24th November 2025.


1. Introduction

This Privacy Notice explains how your personal data is collected and used when you use the South Western Railway Rewards platform
at https://rewards.southwesternrailway.com.

South Western Railway Limited (“SWR”) is the data controller for the Rewards platform. The platform is operated by Propello, who acts only as a data processor and processes your personal data strictly under SWR’s instructions.

This notice should be read together with SWR’s main Privacy Notice.


2. What data we collect

When you register for and use the Rewards platform, we may collect:

Identity and contact details (name, email address, login credentials)

Rewards activity (offers viewed, rewards earned, redemptions made)

Technical information (IP address, browser type, device details)

Communications (preferences, responses to marketing messages)


3. How we use your data

Your personal data is used to:


Create and manage your Rewards account

Provide offers, discounts, and benefits

Communicate with you about Rewards and related services

Ensure the platform is secure and functions correctly

Improve the Rewards programme and user experience


4. Legal basis for processing

We process your personal data on the following legal bases:

Contract:
To provide you with access to the Rewards programme

Legitimate interests: To improve and secure the platform

Consent:
Where you agree to receive marketing communications


5. Sharing your data

SWR may share your data with trusted service providers, including Propello, who operate the Rewards platform

Your data is not sold to third parties

If data is transferred outside the UK/EEA, appropriate safeguards will be applied


6. How long we keep your data

Your data will be retained only as long as necessary to operate the Rewards programme and in line with SWR’s retention policies.

7. Your rights

Under UK GDPR, you have the right to:


Access your personal data

Request correction of inaccurate data

Request deletion of your data

Object to certain uses of your data

Withdraw consent (where applicable)


To exercise these rights, please contact SWR using the details in the main Privacy Notice.


8. Contact details

If you would like to get in touch with South Western Railway’s Data Protection Officer (DPO), you can do so in the following ways:


By email: dpo@swrailway.com

By phone: Call our Customer Service team on 0345 6000 650. They will ensure your message is passed on to the DPO.

9. Cookies

When you use the Rewards platform, cookies and similar technologies are placed on your device to ensure the site functions correctly and to improve your experience.

For full details of how South Western Railway uses cookies across its websites and services, please refer to the South Western Railway Cookie Policy.

You can also manage your cookie preferences at any time via the ‘cookie preferences’ link available at the bottom of every page on the South Western Railway website.

10. Updates

This Rewards Privacy Notice may be updated from time to time. Please check back regularly for changes.