Area Sales Manager
| Posting date: | 19 May 2026 |
|---|---|
| Salary: | £27,000.0 to £28,000.0 per year |
| Additional salary information: | £28k + 20% Bonuses |
| Hours: | Full time |
| Closing date: | 18 June 2026 |
| Location: | Lisburn, County Antrim, BT27 5UN |
| Company: | Hays Specialist Recruitment |
| Job type: | Contract |
| Job reference: | 4798146_1779177858 |
Summary
Don't miss out on this fantastic opportunity. Come and join an innovative & vibrant team at Sony.
Location: Candidate will be travelling to stores in Newcastle, Newtonabbey, Lisburn, Durham & Teesside.
Reports To: Regional Sales Manager
Employment Type: Full-Time (37.5hrs)
Rate: £28k + 20%
Shift Pattern: 5 days per week, average every other weekend with 2 days OFF.
Key Responsibilities
Key tasks:
- Delivery of commercial Key Performance Indicators at area level.
- Store level sales-out targets by category
- Store level 'share of business' targets by category
- Promoter recruitment
- Promoter retention
Team development.
- A minimum of a monthly review with each promoter
- Use of performance data (sales, SOB, stakeholder feedback) to determine development/training needs for each promoter and subsequent delivery of required training
- Support of Training Team events
- Delivery of Product & Skills training to both ASMs and promoters
Relationship Management.
- Development of a 'partnership' approach with all store contacts/stakeholders to include store colleagues, departmental managers, store managers and store directors.
- Development of relationships with key Sony stakeholders to include Sales & Marketing, Training, Trade Marketing personnel etc
Management of team compliance.
- Promoter attendance (absence, holidays, sickness etc)
- Ensuring promoter adherence to in-store check list
- Promoter reporting and feedback
Reporting.
- Completion of required weekly market reports to Regional Sales Manager
- Preparation and completion of Business Review documents each month.
Delivery of:
- Store level net sales & share of business targets as defined by Sony and measured weekly/monthly/quarterly
- Tactical (store level) Business Plans; to support delivery of sales goals, sales events and store level training plans for all stores in the area
- Reporting; Completion of required business reporting tools, within the specified time scales, providing quantitative and qualitative feedback in a solution orientated manner
- Team Development Plans: supported by appropriate document and required documentation.
Qualifications & Experience
- Previous experience in a sales role ideally within consumer electronics
- Product training skills
- Data analysis and decision-making skills
- Relationship management/ influencing skills
- Negotiation skills
- Performance management and coaching skills
- Business and commercial awareness.
Key Competencies
- Leadership
- Influence, Negotiation and Impact *
- Personal Responsibility and Achievement
- Building relationships*
- Analytical Skills*
- Business Focus
- Initiative & Pro-activity
- Building People Capability
- Energy & Resilience.
Key Performance Indicators
- Area net sales performance against targets (category/store/total)
- Area share of business performance at store/category level
- Area training events & sales days as part of store plans
- Area Genba standards (Selection, Location, Condition)
- Demonstration, adoption and sharing of best practice methodology area, regional and wider team
- Feedback from Sony personnel and other team members
- Promoter retention and vacancy rates
- Effective delivery of Sony product/skills training to promoters, store colleagues, ASMs and trade customers (when required)
- Appropriate, accurate and timely completion and submission of all required business reporting
Start Date:ASAP
If you're interested in this role, click 'apply now' to forward an up-to-date copy of your CV, or call us now.
If this job isn't quite right for you, but you are looking for a new position, please contact us for a confidential discussion about your career.
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