Digital transformation

Making every customer call count through more joined-up data

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Kieran Lewis reflects on a recent project to integrate multiple data sources into a single Customer Relationship Management interface, improving call centre efficiency and customer experience by saving time per call and allowing agents quicker access to relevant information, and with ongoing and further improvements still to come.

Doing content-first design at Defra – part two

A mock-up of a laptop screen showing the user interface for the Defra Forms Designer.

In the second part of their post, content designer Laura Parker and senior interaction designer Daniel Da Silveira show how they used a content-first approach to design features for the Defra form designer.

Doing content-first design at Defra – part one

In the first of a two-part post, content designer Laura Parker and senior interaction designer Daniel da Silveira explain how and why they took a content-first approach to creating a form building tool.

Improving Customer Experience in APHA – Delivering Outcomes with commercial “off-the-shelf” products

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A headshot of Sam Brett

Sam Brett is a Project Manager in APHA’s transformation programme, Delivering Sustainable Futures. In this blog, he reflects on his experience of improving how customers contact the organisation when they need help or advice. At the Animal and Plant Health …

Rolling out digital delivery at scale in Defra

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Deputy Director for Digital Delivery Richard Baines reflects on designing environments for digital delivery. Moving away from hierarchical culture and change frameworks, he outlines Defra's emerging 'outcome delivery groups' model and how it's being rolled out across the group. If …

Transforming Defra together: the journey from paper to online forms

Posted by: and , Posted on: - Categories: Accessibility, Defra content design, Defra Forms
A group of people pose for a photograph.

It’s been a busy year for Defra Forms. Lead Product Manager Jenny Taylor and Senior Content Designer Anna Scott reflect on the story so far, lessons learnt and reaching the exciting step of rolling out forms guidance and tools access …