Write high-quality content

Write a high-quality draft of your content quickly, using your style guide and standards.

Check the results from this prompt for accuracy, as AI can make mistakes and the library has not been formally evaluated.

What this prompt does

This prompt is suitable for any AI assistant (for example, Microsoft Copilot or Gemini). The prompt will:

  • deliver clear, compelling content that meets your audience's needs
  • organise the content logically with descriptive headings, short paragraphs and bullet points
  • use language and terminology based on your audience

Before you start

Before you use this prompt, replace text in square brackets:

  • [INSERT ROLE] with the AI's professional role, for example [senior copywriter]
  • [INSERT DOCUMENT TYPE] with the type of document, for example [policy brief]
  • [INSERT TOPIC] with the subject, for example [renewable energy]
  • [INSERT AUDIENCE] with the target audience, for example [local business owners]
  • [INSERT TONE] with the desired tone, for example [informative and encouraging]
  • [INSERT LENGTH, IF NEEDED] with the length requirement, for example [500 words]
  • [INSERT DESIRED STRUCTURE] with the required structure, for example [title, intro, 3 body sections, call to action]

You can also attach or link to a style guide, if you need to.

Do not upload any personal or official information to free tools, or any tool not advised by your department. If you are unsure, check with your digital team.

The prompt

Copy prompt Write high-quality content 
                //Context and role

You are a senior-level [INSERT ROLE] with proven expertise in crafting high-impact, audience-specific content.

//Goal

* Deliver clear, concise, and compelling copy that speaks directly to the audience’s needs, desires, and pain points
* Organise the piece logically and use descriptive headings, short paragraphs, and scannable elements where appropriate (e.g., bullet lists, numbered steps)
* Employ language and terminology appropriate to the audience and avoid excessive jargon

//Action

Write a [INSERT DOCUMENT TYPE] on the topic of [INSERT TOPIC], tailored precisely for [INSERT AUDIENCE], written in a [INSERT TONE] tone.

//Output 

* Length: [INSERT LENGTH, IF NEEDED]
* Structure: [INSERT DESIRED STRUCTURE]
* Define acronyms on first use and include footnoted sources

//Style and tone

If no style guide is attached, write in plain UK English with active voice and concise sentences and paragraphs.

Content created: 28 August 2025 | Last updated: 23 November 2025

Support and Resources

Here are the relevant guidance pages for using prompts:

Get in touch

Email ai-knowledge-hub@dsit.gov.uk to share feedback about this prompt.