Since we introduced the Children’s code, we’ve been working to ensure the internet is a privacy-friendly, safe space for children. Over the past year, that's meant looking closely at how social media and video-sharing platforms collect and use children’s data.
I believe online services should innovate and grow, but not at the expense of children’s safety. Designing apps and websites with the best interests of young people in mind is essential. Parents and guardians deserve peace of mind about what happens to their children’s personal information online.
So what have we achieved since our March 2025 update?
- Secured improvements or confirmed good practice to 10 platforms’ approach to children’s privacy settings. This includes Twitch, Viber and Hoop; from private profiles by default to just-in-time privacy notices and restricted visibility for child users.
- Engaged with Snap and Meta on how they process children’s geolocation data, particularly around Map functions on Snapchat and Instagram.
- Issued notices of intent for penalties to MediaLab (Imgur) and Reddit following investigations into their handling of UK children’s data and age assurance measures.
- Reviewed age assurance practices on 17 popular platforms, including Discord, Pinterest and X, and launched a monitoring programme to drive stronger, proportionate age checks on high-risk services.
These changes have already reached over three million children, with the potential to improve online privacy for up to 11.7 million across the UK.
There’s still more to do, but every step brings us closer to an internet where children can explore, learn and connect safely. You can read more about our work in our strategy update.
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