Digital transformation

How we’re helping people and businesses get help from APHA with sustainable design

Posted by: and , Posted on: - Categories: Digital services, Digital transformation, User centred design
Eight people from the Customer Advice Team and Improving Customer Experience team stand together in an office workspace against an orange wall. Behind the group are filing cabinets, a large potted plant, a wall clock, and a wall-mounted monitor displaying a performance dashboard. The people are arranged in a row facing the camera, wearing a mix of casual and business-casual clothing.

Senior content designer Eleanor Shakeshaft and senior service designer Ibarieze Abani from the APHA improving customer experience team discuss how they’re improving the way customers get support when they can't find the answers they need online.

Why senior service ownership matters at Defra... and why now

Posted by: , Posted on: - Categories: Digital transformation
Photograph of a Dell laptop displaying a digital project management board with color-coded task cards in green, purple, and blue arranged in columns labeled with different project stages. The board includes user icons on task cards, indicating collaboration, and is viewed in a well-lit room with windows in the background.

Senior service ownership could help Defra become more service-led, efficient and user-focused. Laura Churchill shares what her team learned while testing the concept, why plans had to change, and how they’re building the right conditions for more joined-up, accountable services.

Making every customer call count through more joined-up data

Posted by: , Posted on: - Categories: Defra digital, Digital services, Digital transformation

Kieran Lewis reflects on a recent project to integrate multiple data sources into a single Customer Relationship Management interface, improving call centre efficiency and customer experience by saving time per call and allowing agents quicker access to relevant information, and with ongoing and further improvements still to come.

Doing content-first design at Defra – part two

A mock-up of a laptop screen showing the user interface for the Defra Forms Designer.

In the second part of their post, content designer Laura Parker and senior interaction designer Daniel Da Silveira show how they used a content-first approach to design features for the Defra form designer.

Doing content-first design at Defra – part one

In the first of a two-part post, content designer Laura Parker and senior interaction designer Daniel da Silveira explain how and why they took a content-first approach to creating a form building tool.

Improving Customer Experience in APHA – Delivering Outcomes with commercial “off-the-shelf” products

Posted by: , Posted on: - Categories: Defra digital, Defra Forms, Digital services
A headshot of Sam Brett

Sam Brett is a Project Manager in APHA’s transformation programme, Delivering Sustainable Futures. In this blog, he reflects on his experience of improving how customers contact the organisation when they need help or advice. At the Animal and Plant Health …