The performance analysis community exists to:

• bring together performance analysts across government
• work with user researchers and other analysts to build an evidence-based culture
• discuss and challenge the way government uses digital and non-digital data to improve services and content
• develop and share digital analytics best practice

Who the community is for

You might be interested in this community if your work involves:

• making sure decisions are based on evidence
• using analytics (especially digital analytics) to build and improve services for users
• helping product and service owners identify key performance indicators (KPIs) and metrics, measure performance and improve services
• choosing analytics technology and tools
• deciding how to implement digital analytics tools
• exploring new analytics techniques and tools

Get involved

You can use the following online spaces to discuss performance analysis issues:

• cross-government performance analysts Basecamp - the main cross-government forum for issues related to service performance (request access using your government email address)

• GOV.UK performance analysts Basecamp - a discussion space for anyone using analytics to measure the performance of GOV.UK

• UK Government Digital #performanceanalysis Slack channel - a place to share news and discussions (create a Slack account using your government email address)

How to join a Basecamp group

You can either:

• request access by emailing join-data-performance-analysis@digital.cabinet-office.gov.uk
• ask a colleague who’s already part of the group to invite you to it

Training and events

The community runs meetups roughly every 2 months. There’s usually a guest speaker from outside government, 2 presentations, and workshops or show and tells. You’ll get an invitation if you’re a member of the cross-government performance analysis community.

Members of the community also present and run workshops at cross-government events such as the Content Conference (ConCon).

Community resources

Use these resources to learn more about performance analysis in government:

• performance analyst role requirements - explains the skills you’ll need to be a performance analyst in government
• data in government blog - discusses the tools and techniques that government uses for data analysis
• guide to setting performance metrics - a set of principles for using data to improve your service
• Inside GOV.UK blog - discusses how user insights from data and research have helped improve GOV.UK

Performance analysis in the Service Manual

These guides show what we currently believe is best practice in performance analysis in government:

• Using data to improve your service: an introduction
• Choosing digital analytics tools
• Measuring digital take-up
• Measuring user satisfaction
• Measuring completion rate
• Measuring cost per transaction
• Data you must publish

Help us keep the Service Manual up to date by:

• contributing to community discussions
• telling us if something is wrong or out of date using the feedback link at the top of each guide