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Research and analysis

Consumer insights tracker

The Food Standard Agency's monthly tracking survey that monitors changes in consumers’ behaviour and attitudes in relation to food. 

Updates to this page

From:
Food Standards Agency
Published:
29 July 2024
Last updated:
17 August 2026
Show all updates

  1. Have updated to include link to the April to June 26 report, the rest of the page remains the same

  2. Link to the Consumer Insights Tracker January-March 2026 report has been added, following publication in May 2026. Link to the Consumer Insights Tracker April 2025 - March 2026 report has been added, following publication in July 2026. Information about Food and You 2 survey updated, reflecting move from biannual to annual series from Wave 11 onwards.

  3. Added translation

Applies to England, Northern Ireland and Wales

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Consumer insights tracker

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The consumer insights tracker is the Food Standard Agency’s monthly tracking survey that monitors changes in consumers’ behaviour and attitudes in relation to food. 

Each month, the survey is conducted with approximately 2,000 adults (aged 16 or over) in England, Wales and Northern Ireland who are signed up to an online survey panel. The tracker is currently run by YouGov. 

Contact the consumer insights tracker team at analysis@food.gov.uk.

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