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Guidance

Pension Credit toolkit

Use this collection of materials to help older people understand how they could get Pension Credit.

Updates to this page

From:
Department for Work and Pensions
Published:
16 August 2013
Last updated:
6 April 2026
Show all updates

  1. Benefit and pension figures updated for 2026 to 2027, in English and Welsh. Pension Credit and help for disabled people and Pension Credit Advice and guidance for stakeholders updated. New versions of posters added. New YouTube videos - Pension Credit Calculator Explainer, How to use the Pension Credit Eligibility Calculator and Pension Credit: A British Sign Language for people for hearing impairments added.

  2. Swapped the order of the last 2 links of the Welsh landing page. to match the English page. The new order is Asedau ar gyfer ymgyrch Credyd Pensiwn cyfryngau cymdeithasol followed by Lawr lwytho a gweld yr holl bosteri i hyrwyddo Credyd Pensiwn Replaced image for example poster under the heading 'Posters and flyers you can use to promote Pension Credit' Welsh and English page Replaced images in the link directly under the heading 'Posters and flyers you can use to promote Pension Credit' on the English and Welsh page.

  3. Added Pension Credit social media assets from current campaign (English and Welsh)

  4. Posters and flyers toolkit updated (both English and Welsh versions)

  5. Textphone details removed and Relay UK details added.

  6. Textphone details removed and replaced with Relay UK details on 'Pension Credit toolkit: advice and guidance for stakeholders'.

  7. Updated 'Pension Credit toolkit: advice and guidance for stakeholders' to remove mention of Winter Fuel Payment and add in mention of heating costs under the section 'They'd get so little it's not worth claiming'. Entitlement to Winter Fuel Payment no longer depends on entitlement to Pension Credit. Also, entitlement to Pension Credit can help you get support with heating costs.

  8. Addition of 'Videos you can use to promote Pension Credit' with updated YouTube links on the Pension Credit toolkit: advice and guidance for stakeholders in both English and Welsh HTML.

  9. In "Pension Credit toolkit: advice and guidance for stakeholders", updated the zip file for Posters and flyers you can use to promote Pension Credit (both English and Welsh versions).

  10. Updated the zip file under Social media images you can use to promote Pension Credit, the zip file of the social media images directed at influencers, the zip file for posters and flyers to promote Pension Credit all in both English and Welsh. Also updated the images under headings social media images you can use to promote Pension Credit and Posters you can use to promote Pension Credit.

  11. Added translation

  12. Benefit and pension figures have been updated for the year 2025 to 2026 and new versions of posters have been added, in English and Welsh language. New YouTube videos - Pension Credit Calculator Explainer, How to use the Pension Credit Eligibility Calculator and Pension Credit: A British Sign Language for people for hearing impairments have been added.

  13. Added an updated video on how to use to Pension Credit calculator to the Pension Credit toolkit.

  14. Updated the Pension Credit social media images directed at potential customers, Pension Credit social media images directed at potential customers, Pension Credit posters and flyers to download, and the images in the Pension Credit toolkit: advice and guidance for stakeholders. English and Welsh language versions updated.

  15. In "Pension Credit toolkit: advice and guidance for stakeholders" changed the estimated number of pensioner households that may be entitled to Pension Credit, but do not claim it from 850,000 to 760,000.

  16. Updated the Welsh language version of the Pension Credit toolkit: advice and guidance for stakeholders by adding a link to a video that provides a British Sign Language (BSL) guide to Pension Credit for people with hearing impairments.

  17. Updated Pension Credit toolkit: advice and guidance for stakeholders by adding a link to a video that provides an overview of Pension Credit in British Sign Language for people with hearing impairments.

  18. New YouTube videos in English and Welsh language have been added - 'Pension Credit Calculator Explainer'. Additionally posters and flyers you can use to promote Pension Credit have been added in English and Welsh language.

  19. Published a revised version of the Pension Credit toolkit: advice and guidance for stakeholders. Updated the video you can use to promote Pension Credit in the 'Pension Credit toolkit: advice and guidance for stakeholders'. Updated the following zip files: 'Pension Credit social media images directed at potential customers', 'Pension Credit social media images directed at influencers', 'Posters and flyers you can use to promote Pension Credit'.

  20. Updated the following 5 zip files: 'Pension Credit social media images directed at potential customers', 'Pension Credit social media images directed at influencers', 'Posters and flyers you can use to promote Pension Credit', 'Additional products to help you to promote Pension Credit', and 'Promote an event to raise awareness of Pension Credit'.

  21. Added links to updated videos you can use to promote Pension Credit in the 'Pension Credit toolkit: advice and guidance for stakeholders'.

  22. Updated the zip files for 'Download and view all social media images directed at influencers' and 'Lawr lwytho a gweld yr holl ddelweddau cyfryngau cymdeithasol sydd wedi’u hanelu at ddylanwadwyr' with new English and Welsh social media images to download.

  23. Updated Welsh content (Pecyn cymorth Credyd Pensiwn: cyngor ac arweiniad i randdeiliaid) to match changes to English content (Pension Credit toolkit: advice and guidance for stakeholders).

  24. Removed Press release template: Pension Credit (ODT and Word) and Feature article template: Pension Credit (ODT and Word) . These documents are no longer needed and had outdated information.

  25. Updated with the latest benefit rates, effective from 8 April 2024.

  26. Replaced the social media images directed at customers and also the images directed at influencers.

  27. Updating Welsh HTML (Credyd Pensiwn a help i bobl anabl) to match additions to English HTML (Pension Credit and help for disabled people)

  28. Added information about Carer Support Payment to 'Pension Credit and help for disabled people' under the heading 'Extra Pension Credit for severely disabled people or carers'

  29. Added new video link in 'Pension Credit toolkit: advice and guidance for stakeholders' to help explain the Pension Credit calculator.

  30. Updated video links in 'Pension Credit toolkit: advice and guidance for stakeholders' under the section 'Videos you can use to promote Pension Credit'.

  31. Updated the Pension Credit toolkit. The average weekly amount of Pension Credit has increased from over £67 to over £75.

  32. Updated the zip files 'Pension Credit posters and flyers to download' and 'Lawr lwytho a gweld yr holl bosteri a thaflenni i hyrwyddo Credyd Pensiwn' with new English and Welsh posters to download.

  33. Added updated zip files for Pension Credit social media images directed at potential customers and Pension Credit social media images directed at influencers.

  34. Added updated files to promote a Pension Credit event: poster, flyer, factsheet, social media image and email template.

  35. Added Pension Credit images and zip files for customers and influencers. Updated the average weekly amount of Pension Credit from £65 to over £67 in the Pension Credit Toolkit document.

  36. update Welsh as per English

  37. Added Scottish Adult Disability Payment to the section on extra Pension Credit for severely disabled people or carers in the document called 'Pension Credit and help for disabled people'.

  38. Added 'Additional products to help you to promote Pension Credit' attachment. Also added a link to the 'Products to help promote Pension Credit week of action (12 to 16 June 2023)’ page.

  39. In the Pension Credit toolkit, added updated income levels from April 2023 showing that if you are over 65 and reached State Pension age before 6 April 2016, you could still qualify for Pension Credit if their weekly income is less than £240.90 if you're single and £351.45 if you're a couple.

  40. Added poster, flyer, factsheet, social media image and email template to promote an event to raise awareness of Pension Credit.

  41. Replaced English and Welsh leaflet with the April 2023 version that has the latest Pension Credit amounts.

  42. Updated with the latest benefit rates, effective from 10 April 2023.

  43. Added new social media images, posters and videos to promote Pension Credit.

  44. Removed promotional materials related to the 18 December 2022 deadline for the £324 Cost of Living Payment.

  45. Added information about Cost of Living Payments and Pension Credit.

  46. Updated Pension Credit Toolkit: 2 YouTube videos; Pension Credit images, influencer, posters and flyer zip files - English and Welsh and 'Even if you own your own home', 'If you have family over State Pension age' and 'Poster and flyer images - English and Welsh.

  47. Revised the Pension Credit toolkit: advice and guidance for stakeholders - this now includes a new ZIP file of posters and flyers to download and use to promote Pension Credit.

  48. Updated with the latest benefit rates, effective from 11 April 2022.

  49. Added Pension Credit images for influencers and a new YouTube video.

  50. Added updated Pension Credit images that stakeholders can download and use on their social media.

  51. Updated social media creative assets (video and images) in 'Pension Credit toolkit: advice and guidance for stakeholders'.

  52. Updated with the latest rates effective from 12 April 2021.

  53. Updated Pension Credit toolkit to include details of the new online Pension Credit claim service and recent campaign materials. The content has also been refreshed and information that is no longer relevant removed.

  54. Added free TV licence information for those aged 75 and over to 'Pension Credit toolkit: advice and guidance for stakeholders'.

  55. Updated 'Pension Credit toolkit: advice and guidance for stakeholders' 'Pension Credit and help for disabled people' 'Press release template: Pension Credit' and 'Feature article template: Pension Credit' with the latest benefit rates effective from 6 April 2020.

  56. Added information about Housing Benefit to the guide 'Pension Credit and help for disabled people' and added a link to how to order a Pension Credit leaflet.

  57. Updated 'Pension Credit toolkit: advice and guidance for stakeholders' ahead of the Pension Credit campaign.

  58. Updated and expanded information on mixed age couples in ‘Pension Credit toolkit: advice and guidance for stakeholders’.

  59. Published revised documents with new rates from April 2019.

  60. Updated the toolkit to reflect the changes which apply to Pension Credit for couples from 15 May 2019. Also updated the section about the qualifying ages for State Pension and Pension Credit to reflect that the equalisation of these ages is now in place.

  61. Updated the guide to reflect that, from February 2019, an additional amount of Pension Credit is available for people who look after a child or qualifying young person.

  62. Published revised versions with new rates from April 2018.

  63. Published an updated version of ‘Pension Credit and help for disabled people’. And in the advice and guidance for stakeholders, clarified the income threshold for people over 65 who reached their State Pension Age before 6 April 2016.

  64. Updated to take account of changes from April 2017.

  65. Minor updates to the 'Pension Credit and help for disabled people' document.

  66. Replaced 'Charts to check who can get Pension Credit' with updated version.

  67. Updated the information about DLA in 'Pension Credit and help for disabled people'.

  68. Updated the Pension Credit toolkit document to take account of the changes from April 2016.

  69. Published revised version of 'Charts to check who can get Pension Credit'.

  70. Published revised versions of the help for disabled people, press article and press feature documents. Removed the reference to the full benefits check in the 'Other useful tips' section of the advice and guidance' document (because they're no longer available).

  71. Updated the advice and guidance for stakeholders with new figures from April 2015.

  72. Amended the toolkit to bring the amounts and dates in line with current legislation. Published updated versions of 'Pension Credit and help for disabled people', the press article template and the press feature.

  73. Replaced charts to check who can get Pension Credit with updated versions.

  74. First published.

Documents

Pension Credit toolkit: advice and guidance for stakeholders

HTML

Pension Credit and help for disabled people

HTML

Pension Credit social media images directed at potential customers

ZIP, 5.35 MB

This file may not be suitable for users of assistive technology.

Request an accessible format
If you use assistive technology (such as a screen reader) and need a version of this document in a more accessible format, please email accessible.formats@dwp.gov.uk. Please tell us what format you need. It will help us if you say what assistive technology you use.

Pension Credit social media images directed at influencers

ZIP, 1.64 MB

This file may not be suitable for users of assistive technology.

Request an accessible format
If you use assistive technology (such as a screen reader) and need a version of this document in a more accessible format, please email accessible.formats@dwp.gov.uk. Please tell us what format you need. It will help us if you say what assistive technology you use.

Pension Credit Current Social Media Campaign Assets

ZIP, 6.33 MB

This file may not be suitable for users of assistive technology.

Request an accessible format
If you use assistive technology (such as a screen reader) and need a version of this document in a more accessible format, please email accessible.formats@dwp.gov.uk. Please tell us what format you need. It will help us if you say what assistive technology you use.

Pension Credit posters to download

ZIP, 3.97 MB

Details

This toolkit is for anyone who works with pensioners. Use it to help older people understand how they may get extra money every week by:

  • increasing understanding in your organisation
  • helping your customers find out if they could get Pension Credit

The toolkit contains:

  • guidance to help you understand Pension Credit
  • information to help you support somone applying for Pension Credit
  • common reasons why pensioners don’t claim
  • ideas for events and dealing with the media
  • useful contacts

You can also:

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